In 2020, how can watch companies seize the new trends and opportunities of short video and use the potential of short video marketing to achieve growth?

Short video market development

The development of the short video industry has entered a mature period, and it is expected that the revenue of the short video market will reach 211.03 billion in 2020. Policies are strengthening the governance of the short video advertising industry, and the digital marketing model provides a solution to the slowdown in user growth in the short video industry.

Short video user insights

The sinking effect of users in the short video industry is obvious. The user’s usage time is concentrated on the scenes of lunch break and bedtime. Seventy percent of users have consumed on short video platforms, mostly content e-commerce. The application store is the user’s preferred product acquisition channel, and the social platform, as the user’s most trusted advertising channel, has better marketing effects.

Marketing strategy

Strategic analysis is carried out from the four dimensions of content, channel, scene, and conversion. The content is used to present marketing information in the form of user-preferred advertisements based on product characteristics; the channel selection is satisfied through the channel with high user acceptance and download requirements.

The preferred channel for marketing will achieve better results. At the same time, it caters to users’ high-frequency usage scenarios, broadens its product selection space, and realizes user conversion and consumption conversion in the presentation of marketing information and the cultivation of user consumption habits.

Marketing trend analysis

In the future, short video companies will fully implement content-based marketing, starting with content and interest, and integrating short video brands into the content. At the same time, based on social responsibilities, while achieving “poverty alleviation and delivery of goods” and “city brand promotion”, they will achieve distinctive regions Marketing.

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